Assured Data Protection, an IT MSP for cloud data protection, launched cyber recovery and fully managed backup services in the Middle East, backed by Rubrik.
Assured signed a strategic distribution partnership with Mindware, a VAD, that spans the region. The partnership will benefit partners and companies across the region, providing leading-edge backup and cyber recovery capabilities as an affordable managed service.
Assured works directly with customers, MSPs and the reseller community to ensure that businesses can protect and recover critical data and operations in the event of outages, natural disasters, ransomware and cyber-attacks. Assured customers and partners receive a fully managed Rubrik service, from design and implementation through recovery and daily proactive support. Rubrik’s Zero Trust Data Security helps organizations achieve business resilience against cyberattacks, malicious insiders and operational disruptions. Rubrik Security Cloud, powered by ML, secures data across enterprise, cloud and SaaS applications.
“Rubrik offers an outstanding immutable cyber recovery technology, combined with our industry leading 24/7/365 managed service, we are the perfect partner to help organizations that need cyber resiliency in the face of the increasing cyber threat landscape,” said Assured EMEA managing director, Rob Mackle. “We’re excited to deliver our innovative disaster recovery solutions through Mindware’s channel partners to every business that needs it in the Middle East. We see Mindware as a great partner to help establish our brand in the region. Our launch into the Middle East is another important step forward in our ambitious growth plans for 2024 and beyond.”
The partnership also addresses the growing demand among Middle Eastern organizations for channel support in navigating complex data sovereignty and privacy regulations, along with disaster recovery and backup. The collaboration will establish local data centers to help clients manage data sovereignty issues and minimize latency in data transfer, enhancing operational efficiency and security.
“We are thrilled to partner with Assured, the first and largest global Rubrik MSP, to deliver an unparalleled 24/7/365 fully managed service that guarantees robust cyber resilience for our channel partners,” said Ehab Adel, Mindware business unit manager. “This strategic alliance greatly strengthens our data protection and managed services portfolio, reinforcing our position as a key player in helping organizations swiftly recover from cyber threats, including ransomware. With Assured, we can now provide a more flexible and cost-effective approach to deploying Rubrik solutions for businesses of all sizes.”
“As a leading MSP of Rubrik technology, we are proud to support Assured’s new expansion into the Middle East and welcome its new partnership with Mindware,” said Ghazal Asif, VP, global channels and alliances, Rubrik. “Having seen firsthand how strong a Rubrik and Assured proposition is for customers, organizations in the Middle East will now have the best of breed solutions to be cyber resilient in the face of an ever-evolving threat landscape.”
