Starken to Unveil Firebrand Supply at CVxEXPO24

Starken Technologies, Inc. announced that it has selected CVxEXPO24 to launch its new Firebrand Supply to the broader channel and, along with it, a $10,000 bonus incentive.

“We chose ChannelVision’s conference and expo to promote Firebrand Supply, alongside our core company Starken, because channel partners and attending suppliers can benefit greatly through Firebrand and add more value for their clients,” said Rick Risch, president and CEO of Starken Technologies and Firebrand Supply. “The partners and suppliers that attend CVxEXPO are the perfect audience because they can all benefit from what we offer.”

Starken Technologies is a project management company specializing in IT integration and LAN infrastructure projects for single locations and multi-location enterprises across North America. Channel partners can receive income from both the labor and materials required to install low-voltage cabling, network appliances, cameras, access controls and other LAN needs, such as MDF/IDF build-outs and fiber extensions. Firebrand Supply, a wholly owned subsidiary of Starken Technologies, is promoting its logistics and material services at CVxEXPO24, including a $10,000 bounty for the first partner to secure LAN infrastructure project(s) requiring $500,000 in total material sales from October 1, 2024-March 31, 2025.

“Firebrand Supply is integral and dovetails perfectly with Starken’s core business. It enables us to control the supply chain and provide better service delivery, negotiate better pricing with the OEMs, and deliver the top warranties in North America,” said Joe Dellecave, EVP, Firebrand. “Best of all, our partners can capitalize on this additional revenue stream easily by asking a few questions when selling WAN services.”

Starken routinely receives requests for trenching/boring fiber extensions from the street to the building when new WAN circuits are being installed. “The next logical questions,” Dellecave continued, “are ‘who is building the MDF/IDF(s), all the low voltage cabling and fiber backbone required for the building itself? Who is supplying and installing the cabinet/rack, patch panels, conduit, cable trays, j-hooks and certifying all the new cabling’? ”

“We have so many case studies of partners who were making a simple WAN sale and ended up tripling their total income because they asked their client, ‘who is handling your inside wiring and installation of network appliances’?” said Drew Allgeier, SVP of business development, Starken Technologies. “The additional revenue is great, as well as the added value by making it easier for the client to consolidate their LAN infrastructure support.”

“It’s a very simple sale,” added Dellecave. “Just ask your client who is handling their low voltage cabling and other LAN buildout for an office refurb or new construction. Either way, they will need ‘IT plumbing’ and materials, which we provide at extremely competitive prices with the top warranties in North America.”

Starken will be exhibiting at CVxEXPO24 in Scottsdale, Ariz., November 12-14, and welcomes the opportunity to discuss opportunities to capitalize with Starken Technologies and Firebrand Supply.

Direct inquiries should go to Drew Allgeier / DAllgeier@starkentech.com / 502-386-3392