Channel marketing software provider Averetek has been named a “Strong Performer” in the Q2 2018 Through-Channel Marketing Automation (TCMA) Forrester Wave report.
In Forrester’s evaluation, 15 TCMA vendors were evaluated based on 25 criteria, including each vendor’s current offering, strategy and market presence. Forrester found that Averetek’s “product road map is among the most forward-looking,” among companies included in their analysis.
“Channel marketing is notoriously behind the times compared to direct marketing but at Averetek, we see endless opportunities to advance this space while giving our clients and their partners the tools they need to tackle challenges like contactability, privacy, predictive analytics and more,” said Averetek CEO, Peter Thomas. “We’re investing in innovation, from artificial intelligence that improves contact data and audience segmentation to seamless integrations with other marketing platforms. Our smart, simple strategies have driven client success and we are honored to be recognized in this report by such an influential research group.”
Report author Jay McBain, Principal Analyst, Forrester Research writes, “Averetek brings robust but simple self-service campaign features, including emails, landing pages, events, syndicated content, and social media publishing.” The report also found that “innovation in AI and predictive analytics enables customers to improve data quality, enhance prospects’ profiles, indicate buying preferences, and segment prospects,” stating that “Averetek is a good fit for technology companies of all sizes that seek high levels of personalization and control.”
In his April 25, 2018 blog post, McBain stated “Enabling partners of all types to leverage vendor content, messaging, branding, and demand generation initiatives in their local markets is critical to driving a winning customer experience. Those brands that can balance their direct and indirect execution while ensuring consistent customer expectations through distributed and localized marketing will have outsized success in the market.”
Averetek is taking on some of the most longstanding challenges of channel marketing by offering new features that make it easy for channel partners to reach new customers through dynamic AI-powered marketing automation. Averetek simplifies the process of creating and sharing marketing campaigns for brands who support marketing through-partners, regardless the level of experience with digital marketing. Averetek provides a customized marketing toolbox for each customer, strengthened by insights from experienced professionals who understand the unique challenges facing organizations that rely on indirect marketing.
