Axcient Unveils Enhanced Partner Program

Axcient, a leader in business availability software for MSPs, has enhanced its Axcient Partner Program (APP), making it simple to use and access and including a flexible platform that serves as a gateway to benefits.

Categorized in Silver, Gold and Platinum tiers, benefits scale as partners grow their business with Axcient.

“The new Axcient Partner Program offers MSPs a guide to grow their businesses and expand their technology stacks and services with our award-winning backup and disaster recovery technology,” said Charlie Tomeo, chief revenue officer at Axcient. “While Axcient has always had a partner program, we enhanced the new program to meet the evolving needs of our partners. It now enables more certification and training opportunities, virtual labs, access to more Marketing Development funds, and more.”

The APP offers partner benefits by tier. Based on compliance with program requirements and business performance metrics — specifically monthly recurring revenue (MRR )— Axcient partners can get promoted to new tiers based on biannual evaluations.

The benefits included in each tier include:

  • Silver – Full-service support through Axcient’s tech-touch team; a resolution-focused support system available through the Axcient partner portal or via telephone for high complexity issues; Dedicated Partner Success Manager (PSM), which consults partners about Axcient’s solutions and the potential APP valueAccess to the Axcient Partner Portal; a one-stop-shop to access benefits, including Axcient University, the AMP, APP documentation and policies, and an administrative hub for managing client backup and recovery; Credit-based referral program rewards when a partner refers an MSP who also becomes an Axcient partner
  • Gold – Access to a knowledgeable Channel Marketing Manager (CMM) to support proposal-based marketing plans for lead generation, demand support, and sales strategies; Proposal-Based Marketing Development Funds (MDF) to enable partners to design and execute marketing campaigns, like events, with assistance from Axcient in the form of funds, collaboration, and an Axcient representative
  • Platinum – Marketing Concierge Services, providing the partners with customized marketing support, such as personalized email and social campaigns, vertical-specific collateral, and other tailor-made assets; Quarterly Solutions Operational Audit, offering an in-depth review of Axcient solution implementation and operational infrastructure, along with new product updates and recommendations to improve product performance and efficiency; Eligible to join the Axcient Partner Advisory Committee (PAC), which brings leaders from the Axcient partner community together for interactive discussions with the Axcient leadership team to build rapport, gain insights into the service roadmap, influence decisions, share best practices with peers, and gain practical knowledge to improve growth and profitability