Glia, a digital customer service provider, announced BCU has selected its Digital Member Service platform to enhance how it serves members in a digital-first world.
BCU, based in Vernon Hills, Illinois, is a technology innovator; it was one of the first credit unions to offer video banking and 65 percent of its membership are remote and rely heavily on digital channels.
By leveraging Glia’s communications and collaboration platform, the credit union will be able to support members more easily and efficiently by meeting them where they are in the digital domain and communicating with them through whichever methods they prefer – including messaging, video banking and voice –and guiding them using co-browsing.
With Glia, BCU’s members no longer will have to switch communications channels when an issue arises, saving time and providing context around who they are and the issue. Agents will be empowered to help multiple members at once while catering to their individual needs, increasing efficiencies and personalization.