Birch Names Chief Sales Officer

Birch Communications has named Shawn Murray as senior vice president and chief sales officer.

Murray brings 20+ years of sales management experience to the company. Prior to joining Birch, he served as senior vice president of sales at Earthlink and was responsible for developing and implementing the go-to-market strategy targeting large and enterprise multi-location businesses. He also held progressive leadership roles at Sprint and MCI Communications.

“Shawn is a significant addition to our leadership team as we move forward with our vision,” said Tony Tomae, president and CEO of Birch. “Shawn brings a strong metric-driven sales leadership background, and he aligns well with our growth strategy. I have had the pleasure of working with Shawn in the past, and I am confident his vast knowledge of the industry will be extremely valuable as we strengthen our position in the SMB space, particularly with advanced services such as cloud solutions, fiber and Ethernet access products.”

As Birch’s senior vice president and chief sales officer, Murray will be responsible for overseeing all retail sales channels including direct sales, telesales, client services, inside sales and prepaid residential. Murray is focused on an expanded multi-channel strategy to drive organic sales performance.

“I am thrilled to join the Birch team. The rich history of this organization along with an extensive product portfolio provides a strong foundation for growth within each of our sales channels. We are committed to investing in communications technologies that address our customers’ evolving needs,” said Murray. “The leadership team has developed an aggressive plan of growth, and Birch is in a unique position to offer our customers products which meet all of their needs from one provider, from voice and network to cloud services.”

Murray has a Bachelor in Business Administration majoring in Finance from West Virginia University.

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