Bpm’online, a cloud based software for marketing, sales and service automation, has launched a channel partner program for technology providers, resellers and consultants.
The cloud era dramatically changes traditional CRM landscape, offering consumers the choice of flexible and cost-effective solutions with rich functionality, a great number of built-in integrations delivered on-demand. The major challenge that technology companies face today is the ability to rapidly rethink and adapt the services delivery model in the marketplace, which is a shift away from customization and integration towards advisory and collaboration.
However, where there are challenges, there are always new opportunities. Analysts suggest that the worldwide software as a service (SaaS) market will grow at a yearly growth rate of 20.2 percent. This means it will be growing from $18.2 billion in 2012 to $45.6 billion in 2017.
Bpm’online offers three options for partnership: referral, consulting and implementation (C&I), and technology partner. Referral partners refer their network to bpm’online and receive commissions, while C&I partners promote, sell and implement bpm’online products combined with their services. Technology partners develop custom applications based on the bpm’online platform or integrated with bpm’online applications.
The program offers recurring lifetime commissions: Bpm’online said that partners earn up to 40 percent commission throughout the entire lifecycle of their client relationship.
“The rapid growth of cloud apps has brought a lot of challenges to modern businesses. Heightened customer expectations and changes in their behavior have shown that transformational is not just the delivery model, there’s a strong need for agility to enable new models for customer & supplier engagement,” said Michael Rooney, SVP and GM at bpm’online. “We aim to provide our partners with an opportunity to add consistent meaningful revenue streams to their business, supporting them 100 percent along the way!”
