Networking solutions provider Cambium Networks announced investments in its ConnectedPartner channel program, aimed at providing more value and tools to enterprise partners such as managed Wi-Fi service providers, VARs and system integrators.
The enhanced program introduces an elite partner level that offers new benefits to accelerate growth, reduce risk and increase sales velocity.
Cambium Networks’ ONE Network platform is at the core of this initiative, streamlining the management of wired and wireless broadband and Wi-Fi network edge technology. This allows network operators, either MSPs or end customers, to concentrate more resources on business operations rather than on network management. The revamped channel program is structured to address enterprise partner concerns such as generating new revenue opportunities, combating margin erosion and enhancing skilled network team capacity.
Key benefits of the ConnectedPartner program include:
- Higher margins: Premium tier partners benefit from increased discounts associated with their tier level, directly impacting bottom line. They also have access to aggressive specialty program discounts.
- Joint marketing portal resources: Access to joint marketing and market development funds to boost visibility and business opportunities.
- Geographic scarcity for SI/VAR: With deal registration approval, competition from other partners on the same project is limited.
- ONE Network concierge services: Exclusive lifecycle support for elite managed Wi-Fi partners, to ensure continuous service and customer satisfaction.
- Enterprise end-user leads: Top-tier partners have priority access to leads directly from Cambium Networks, driving new business opportunities.
- Live virtual training: Discounts for comprehensive hands-on technical training to certify engineers and maintain high skill levels.
The enhanced ConnectedPartner program, with its streamlined access to benefits and lower Enterprise Wi-Fi thresholds for moving up tiers, is designed to make it easier and quicker for partners to realize these advantages.
For more information about the ConnectedPartner program and to apply, click here.
