CDW Launches Mobile App Marketplace

Technology distributor CDW has launched the App Marketplace as part of its Total Mobility Management portfolio of services. It connects organizations with vetted developers of mobile apps for key business functions such as sales support, customer relationship management and human resources systems, across all industries and job functions.

“Organizations today already understand the need to leverage mobile technologies and work styles to enhance productivity, increase customer engagement and empower their increasingly mobile sales and field service employees. Yet in one recent CDW survey, only 21 percent of our customers said they have deployed mobile apps at an enterprise level,” said Andrea Bradshaw, CDW senior director and general manager of mobility solutions. “One frequent barrier is that most publicly available apps don’t connect with current enterprise applications and data, and customers are often unsure of whom to call to make that connection, what level of investment is required or what type of return to expect.”

CDW’s App Marketplace is specifically designed to provide customized enterprise apps. Once an organization utilizes the CDW App Marketplace to sort based upon its unique needs and identifies its short list of potential developers, CDW provides a direct connection with each developer and assists with streamlining the process, from developer evaluation to outlining requirements and writing a statement of work. 

Developers currently participating in the CDW Application Marketplace include Avnet, Canvas, IBM, Lextech, SAP, Symphony Teleca and WillowTree, and CDW plans to add additional qualified partners in the coming months.

“There are a lot of poor quality apps out there, so we’re excited to see CDW taking the lead on evaluating mobile app developers for its customers,” said CEO of Lextech Global Services, Alex Bratton. “Mobility is a big investment, and businesses need a partner they can trust. We’re happy to be part of this ecosystem.”

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