Channel Group Rebrands

Telecom think tank organization the Agent Alliance has formally repositioned itself with a new name, logo and tagline. During its quarterly board meeting at the end of March, the members voted to change its name to The Alliance to better reflect the telecom and IT industry segments it represents.

“This is an important next step in our mission and evolution,” says Richard Murray, chairman of the Alliance and owner of CarrierSales in Draper, Utah. “As key influencers and opinion leaders in the industry, we want to be inclusive of all trending business segments rather than exclusive to the telecom industry alone.”

According to Bill Power, Alliance CEO, the rebranding effort, which has been underway for the past several months, also reflects the organization’s new board composition and direction in the cloud and IT spaces.

The new tagline: Forging the Future. Together.