Check Point Adds New Initiatives to Channel Sales Model

Check Point announced four major new initiatives in its global Check Point Partner Growth Program to further increase value to partners, and accelerate their access to benefits and rewards for sales-generating activities through closer collaboration with Check Point.

The new initiatives are designed to increase partners’ revenues and profitability throughout the entire sales cycle, and include:

Extra discounts for deal registration and new technology sales

Partners registering deals with new customers will receive an additional 25% margin. Sales of new technologies, such as Check Point CloudGuard and Check Point Harmony attract an extra discount of 15%, to help partners address customers’ needs to secure their cloud deployments and remote workforces.

New Professional Services Certification Program

Engineers at partners can achieve certification in delivering services based around Check Point solutions, enabling partners to develop closer long-term relationships with customers, achieve higher-value sales, and differentiate themselves from the competition by increasing their value to customers.

Pre-packaged lead generation campaigns

The program now features scalable, pre-approved campaigns that allow partners to take and customize existing marketing content to target the segments they want to reach.  These pre-packaged campaigns streamline and accelerate partners’ marketing campaigns to generate leads and drive customer engagement.

Enhanced ‘White Space’ program

This enables partners to give Check Point the basic details of any customer account in their installed base, and the program will automatically identify the best sales opportunities within that account to help partners focus their customer-facing activities.

Check Point’s Partner Growth Program was introduced in January 2020.  Developed in close consultation with Check Point partners worldwide, the program gives access to expert support and resources to speed up customer sales cycles.

Partners enjoy predictable growth margins and recognition when winning new accounts, closing strategic win-backs, and accelerating customer adoption and success in cloud security.

The program provides dedicated account teams, enhanced sales and customer management tools, market development funding, demand creation and marketing activities, increased product margins and incentives, and advanced sales and product training.

Check Point also endorses industry alliances and unique product integrations with market-leading platform providers including Microsoft Azure, Amazon Web Services, VMware and Silver Peak.