Check Point Launches Partner Program

Check Point has announced a new global partner program called Check PointS.

The program is designed to reward solution providers and give partners the resources they need to accelerate their Check Point sales revenues and develop even closer business relationships.

Check PointS enables easier, more flexible collaboration with partners by directly rewarding them for sales-generating activities, accelerating sales cycles and providing expert support and resources.

The program’s innovative approach replaces conventional partner schemes that are based on pure revenues, and will benefit large, mid-sized and boutique partners equally by rewarding them based on their investments in customer interactions rather than pure sales results.  It also recognizes the changing sales opportunities around technologies such as cloud and mobile, which require ongoing customer engagement rather than a one-off sale.

Starting on April 2, 2019 Check Point partners will begin earning points for engaging in activities that drive customer engagement and investment, such as meetings with customers’ C-level executives, conducting product demos, or having planning or training sessions with Check Point.  Then, in January 2020, partners’ points totals will help determine their level in the Check PointS program.

The program’s tiered levels incentivize channel partners with competitive product discounts and guaranteed margins, enabling partners to take full advantage of new opportunities available in the growing network and data security market. It provides dedicated account teams, enhanced sales tools and market development funding, demand creation and marketing activities, increased product margins and incentives for partners, and advanced sales and product training.

Partners will log eligible Check PointS activities using a purpose-made mobile app. In addition to tracking activity at the partner level, Check Point will monitor the points earned by each partner employee, who will qualify for individual rewards once they reach agreed point thresholds.