Chef has unveiled a channel program specifically designed to ensure partners and customers are able to take maximum advantage of Chef’s 100 percent open source business model.
The Chef Partner Program (CPP) creates three tiers of partners—Principal, Senior and Junior—with the highest benefits and incentives applied to those who drive the strongest results for themselves and their mutual enterprise customers using Chef Enterprise Automation Stack.
The program is designed to enable more business opportunities for partners, with a focus on delivery, training and support for the full stack. Partners in each of the CPP tiers have the tools, training and incentives they need to engage existing and prospective customers to achieve success in using the full Chef Enterprise Automation Stack to accelerate their digital transformation initiatives.
Program benefits include a full margin recurring revenue model; a co-sell incentive model for partners who don’t see the need to transact products as part of their service offering; co-marketing support; special discounts for ChefConf sponsorships and attendance; and optimized sales and technical enablement tools.