Trend Micro Expands AMEA Partner Program

Trend Micro is launching an improved channel partner program in Asia Pacific, Middle East, and Africa (AMEA).

Underpinning the program are several key initiatives designed to help channel partners generate more margins, capture new revenue streams, and drive tighter alignment with Trend Micro in the field.

The program will offer enhanced collaboration tools; streamlined discount structures based on deal registration; sales and marketing incentives across all partner tiers and distributors; and new rebate schemes for gold and platinum partners. It will also provide subsidized and strategically-curated not-for-resale  packages of Trend Micro’s solutions for partners to better address real-world customer cybersecurity pain points.

In addition, Trend Micro will be providing cybersecurity talent development in the form of a complementary training series delivered through TRENDs Campus—Trend Micro’s new channel sales and technical enablement initiative designed to educate partners in the latest cybersecurity knowledge and trends, Trend Micro’s industry-leading solutions, and the art of opportunity discovery.

Channel partners in AMEA can get in touch with their local Trend Micro channel account managers to receive more information on how to maximize the new program and drive more business together.