Cradlepoint has announced new partner leadership hires and increased investment in its partner programs and platforms as part of its global expansion strategy.
According to the company, businesses of all sizes increasingly turn to LTE broadband solutions to deliver agile, secure, reliable WAN connectivity — and the emergence of 5G is only accelerating this shift.
At the same time, the global pandemic has accelerated digital transformation as organizations implement new strategies to drive revenue and serve customers based on wireless connectivity that is instantly deployable anywhere you can get a cellular signal.
This rapidly growing market represents a promising opportunity for partners globally and an opportunity for Cradlepoint to expand its wireless WAN leadership based on its NetCloud Service and portfolio of branch, mobile, and IoT cellular routers.
Cradlepoint has hired several industry-recognized channel leaders in recent weeks, deepening its partner expertise and resources.
This includes:
- Krissy Kelley, VP of Global Partner and Field Marketing
- Lisa Wight, VP of Global Distribution and Partner Program
- Steve Benvenuto, VP of Partner Sales, Americas
- Darryl Brick, VP Partner Sales, EMEA
The new team members join seasoned and proven leaders including Tony Puopolo who leads the service provider and integrator practice and John Nye, who launched Cradlepoint’s Global Technology Alliance program last year.
In addition to offering a comprehensive “5G for Business” portfolio, Cradlepoint offers partners a 5G for Enterprise Branch specialization program. This new program gives partners a competitive advantage as trusted advisors in the rapidly emerging market for 5G WAN solutions while also helping them build a profitable wireless WAN practice.
Throughout 2021, Cradlepoint will continue to invest in partner platforms, tools, training, marketing support, and more.
