D-Link Updates VIP+ Partner Program for VARs

D-Link has re-launched its  Value in Partnership+ (VIP+) channel program, which encompasses product access, training and certifications, proactive technical support, as well as sales and marketing tools.

Enhancements to the new VIP+ program include a new partner level, expanded discounts and additional certifications for D-Link’s networking, security and IP surveillance solutions, offered via value-added resellers (VARs).

New program elements include:

  • D-Link Copper Partner Level – This includes a strong deal registration program, stackable upfront discounts, a back-end volume incentive rebate (VIR) and the D-Link Rewards program. This entry-level tier includes dedicated account management, access to quarterly product roadmap briefings on the latest D-Link product core technologies, and upfront discounts at time of purchase.
  • New Certification – The Fundamentals certification assists partners with sales positioning and understanding D-Link’s product portfolio.
  • Non-Profit Discounts – D-Link now offers partners a 5 percent upfront discount on any business solutions products purchased for government, education and non-profit end customers.

“D-Link is committed to the highest quality, best-in-class partner program and delivering innovative, highly competitive products,” said Diana Luong, channel marketing manager, D-Link. “The new D-Link VIP+ program offers enhanced tools to increase profitability, making it easier for reseller partners to sell and support D-Link’s award-winning business solutions.”