Business communications solutions provider Dstny Group named Pieter Verstraeten as CRO, effective immediately. Verstraeten has years of experience in telecom, technology and strategy, and is expected to help Dstny achieve scalable, sustainable growth in its European markets.
Verstraeten will oversee revenue-generating functions, including sales, partnerships and customer success. He will also play a role in integrating cross-functional collaboration. The exec will be based at Dstny’s Belgium headquarters and report directly to CEO, Daan De Wever.
“I am very excited to join Dstny and contribute to building a growth engine that is both ambitious and customer-focused,” says Pieter Verstraeten, CRO, Dstny Group. “My focus will be on supporting the various teams, refining the approach and translating the strategy into results.”
Prior to joining Dstny, Verstraeten was employed at Proximus for over 10 years in various GTM and strategic roles. Given his experience in scaling large and international organizations, he is expected to guide the One Dstny go-to-market teams through their next phase of development.
“As we enter the next phase of growth, it is essential to streamline all commercial activities within a single overarching strategy. The creation of the CRO position reflects a clear focus within the entire Dstny Group on commercial performance, customer experience and operational excellence,” said De Wever. “With his extensive experience in strategy and growth, combined with his background in technology and telecom, Pieter will be able to help the Dstny Group accelerate revenue growth, improve customer value and reduce acquisition costs as a member of the management team.”
