Effortless, a cloud services provider, has hired Michelle Heryford as regional channel manager for the Pacific Northwest.
This appointment is part of Effortless’s national growth and commitment to support rapid national expansion within the channel. In her new role, Heryford will help grow Effortless’ sales through new and existing channel relationships.
Before Effortless, Heryford worked as a channel manager at Windstream and Airespring, where she developed relationships with local sales partners in the Pacific Northwest and various national master agencies.
“In the last few months, we have strategically grown our channel team by more than 50 percent,” said Benjamin Gayheart, founder and CEO of Effortless. “With Michele now joining the team, we are continuing to show our commitment to the industry. She has an exceptional record, and we are fortunate to have been able to bring her on board.”
