Georgia-based business communications provider Ernest Communications has undergone a strategic restructuring of its sales and marketing departments to expand support for indirect channel partners. New additions have expanded the team by more than half.
The changes to the Business Partner Channel are being headed up by David D’Antonio, vice president of sales and marketing for Ernest, who has been tasked with “making the company’s resources accessible, manageable and straightforward for partners and clients across North America,” the company said.
D’Antonio was brought into the company in August to bring an added depth of technology expertise to the team, particularly in support of Ernest’s cloud-based Bluestar product line of hosted VoIP and unified communications services, which it launched over the summer.
“Needing more support for your sales team is a good problem for a telecommunications company to have,” said D’Antonio. “I am convinced we have the right people in the right positions to help our business partners optimally leverage Ernest’s growing suite of product offerings.”
D’Antonio’s restructuring includes moving Heather Townsend into the director of marketing position to oversee marketing communications, strategy and creative direction for all channels. Townsend has held a channel director title with Ernest for the past three years and brings several years of global marketing and branding experience to the role.
In addition to an increased concentration on marketing, John Ray has been brought in to the team to manage the Western region partner channel, so that existing manager Kevin Hesseltine can focus his efforts on managing the Eastern region. Together, the full sales and marketing team working out of Ernest’s headquarters brings an average of 15+ years of voice and data communications experience including premise-based and hosted technology, SIP trunking, multiple broadband products, MPLS, and digital and analog voice.