The new “AVYDA Powered by Telarix” turnkey solution uses an open, standards-based solution in terms of the codecs being used and the type of endpoints supported, so every endpoint, from high-end Cisco TelePresence platforms to computers, mobile phones and tablets (both Android and iOS) can be interconnected seamlessly.
AVYDA is an all-in-one wholesale play, and combines Telarix back office services with interconnection for video calls from NxtGen based on the Cisco ASR 1000 router and high-powered control plane. And, the solution offers support for IPv6.
“Many current video solutions use inefficient high bandwidth codecs which either limits the types of end-points that can be connected or require Wi-Fi connections,” said Stephen Liu at Cisco. “The AVYDA team has shown that they can connect mobile devices over 3G yet maintain picture quality, and by using the ASR 1000 have the capacity to deliver 16,000 concurrent HD video and voice calls while still processing 250 new calls per second.”
A first customer is the Mexican network operator, Asiya Comunicaciones (formerly known as ATSI Mexico).
“The robust solution AVYDA provides will make us the first company in Mexico to offer high definition video calling to smartphones, computers, tablets and other mobile devices,” said Jerry Huerta, COO at Asiya Comunicaciones. “We think this is a terrific opportunity both for our customers and our investors.”
Solutions like this will be increasingly important as video continues to play a big role in network traffic, particularly mobile video delivered to tablets and smartphones. According to the Cisco Visual Networking Index 2012, global mobile data traffic grew 2.3-fold in 2011, more than doubling for the fourth year in a row. Of that, mobile video traffic exceeded 50 percent for the first time.
That’s not a trend that’s going away. Cisco expects that two-thirds of the world’s mobile data traffic will be video by 2016. Mobile video will increase 25-fold between 2011 and 2016, accounting for more than 70 percent of total mobile data traffic by the end of the forecast period.
Mobile-connected tablets will generate almost as much traffic in 2016 as the entire global mobile network in 2012. The amount of mobile data traffic generated by tablets in 2016 (1.1 exabytes per month) will be approximately equal to the total amount of global mobile data traffic in 2012 (1.3 exabytes per month), the study projects.