Members of the Enterprise Technology Management Association (ETMA) elected Advantix Principal and CRO, Natasha Royer Coons as President during its recent conference in Jupiter, Florida. Royer Coons is the first woman, person of color and of Asian-American descent to be elected to this office.
“I am honored that ETMA members elected me as President and [am] ready to leverage their experiences and expertise to innovate together, extend the reach of our organization and grow through partnerships,” said Royer Coons. “I’m grateful for this opportunity and feel privileged to lead such an incredible association. Thank you to ETMA members and Managing Director Joe Basili for your confidence. We are going to do great things together.”
Royer Coons, a principal and CRO with Advantix, is an accomplished business leader with more than 20 years of experience in the telecom sector. She founded TeraNova, a managed mobility and expense management provider, which merged with Advantix in 2018. Prior to this, she was the leading consultant toward building Intellisys’ Mobility business unit, and spent a decade with Sprint in both a sales and engineering capacity. Royer Coons has an MBA, and graduated from UC San Diego with a double major in Communications and Asian Studies.
“Everyone at Advantix could not be more proud of Natasha as the newly elected president of ETMA,” said Nathan Brown, co-Founder and COO of Advantix. “Her business acumen and relationships with industry rainmakers, executives and channel partners throughout the enterprise technology ecosystem will be hugely beneficial in opening up new opportunities and fostering further growth for the association and its members.”
ETMA is an independent non-profit association that was established by and for Solutions Providers. Through its Executive Board, member organizations set association agendas, priorities and actions. ETMA’s mission seeks to:
• Grow the size of the Enterprise Technology Management market.
• Promote the industry to enterprises, carriers and analysts.
• Help members grow through a network of ecosystem partners, sales channel expansion and alliance partnerships.
• Foster ongoing performance improvement through open industry standards and best practices.
• Promote fair, ethical business practices to promote a positive industry image, and take action on ethics complaints.
