F5 Networks has launched F5 Unity+, a channel program designed to create long-term profitable partner growth.
Unity+ enhances partner opportunities and incentives, captures new revenue streams, and drives tighter collaboration to help customers through technology transformation. Recognizing the importance of partners to F5’s growth strategy, the program builds on the long-term success of F5’s industry-leading and trusted channel-first program by offering partners new routes to accelerated profitability with greater flexibility through joint go-to-market activities.
Unity+ has been specifically designed to address the evolution of the market, F5, and partner business models. The program aims to drive increased partner profitability, expanding beyond traditional booked revenue incentives and rewarding partners for investing in new strategic focus areas, while building on F5’s investment in field sales alignment, new partner tools, and flexible training and enablement opportunities.
The Unity+ partner program gives current and new partners a clear path to success in serving their customers with F5’s best in class portfolio of products. Partners have the flexibility to sell F5 solutions in a way that best meets the needs of their customers, while also allowing them to align with the transaction model that fits their core business. Partners in the Unity+ program will continue to enjoy industry-leading benefits, such as margin-rich incentives and rebates, access to market development funds, and alignment with in-field channel sales teams and support services.
Unity+ updates will begin to take effect in 2020, evolving over the next several years as F5 and its partners develop new routes to market and deploy new sales and marketing tools. Partners will carry over their status from fiscal year 2019 but will begin to earn qualification for the fiscal year 2021 based on the new Unity+ requirements.