Flare today announced Ignite by Flare, a global partner program purpose-built to help MSSPs and resellers build, scale and differentiate their services with Flare’s threat intelligence solution.
Demand is increasing for partners to deliver proactive threat monitoring and intelligence services that help customers identify risks before they are exploited. Ignite provides the structure, resources, and support needed to bring those services to market and drive long-term growth.
“Partners play a critical role in helping organizations understand and reduce their exposure to cyber threats,” said Sarah Chmielewski, VP of Sales, Flare. “With Ignite, we’re making a significant investment in the partner community by providing a clear path to growth, meaningful incentives, and the resources needed to build successful services and security practices around Flare. This program recognizes and rewards our partners while helping them create more value for their customers.”
Ignite establishes a formal framework for partner enablement, certifications, deal registration, MDF, business development support and go-to-market collaboration. The program also introduces a five-tier model that rewards partners based on partner-sourced annual recurring revenue and engagement.
Benefits include:
- Partner portal access for deal registration, certification tracking, go-to-market materials, NFR licenses and pipeline visibility.
- Sales, technical and MSSP-focused certifications designed to accelerate partner readiness and expertise.
- Dedicated channel, sales engineering and business development support that expands as partners progress through program tiers.
- MDF to support events, demand generation programs, webinars, outreach initiatives and other growth activities.
- Custom go-to-market planning and coordinated marketing campaigns to help partners generate pipeline and increase market visibility.
- A multi-tenant threat exposure management platform that enables MSSPs to manage multiple customers from a single console.
A key differentiator of the Ignite program is Flare’s investment in joint go-to-market activities. Eligible partners gain access to co-branded research reports developed in collaboration with Flare Research, which enables them to conduct original threat intelligence as part of their marketing and customer engagement efforts.
