Freshworks launched its new global partner program for resellers and service delivery partners. The program is designed to streamline adoption and scaling for Freshworks products, helping partners deliver added customer value and rapid impact “from the front lines to the bottom line.”
“Our new program makes it easier than ever for partners to do business with Freshworks and grow new revenue streams,” said Laura Padilla, SVP of channels and alliances, Freshworks. “Whether they choose to resell our customer and employee experience software or provide value-added professional services, we offer flexible monetization options that eliminate complexity—leading to faster time to value and higher deal conversion rates. Partners who choose Freshworks over outdated, outsized solutions will realize a return on investment in days not years.”
The revamped program includes over 500 transacting partners, including global partners such as Climb, Gorilla Services, SHI International, Unisys and Xcession. Resellers enable Freshworks’ global expansion efforts in partner-led markets across Asia and Latin America while driving deeper penetration in key growth markets in North America and Europe, bringing deep industry expertise in banking, healthcare, financial services, retail and the public sector, and helping businesses improve the customer and employee experience.
The program refresh includes:
- Flexible sales engagement models – Partners can choose the business model that best fits their needs, ranging from one-time commissions as sales consultants to ongoing revenue opportunities as authorized resellers, premier resellers or SPs.
- Service delivery partner offerings – SIs and solution providers offering professional services can access training, certifications and direct engagement with Freshworks’ sales teams, with leads shared directly with them.
- Streamlined partner/customer impact – People-first approach empowers partners to manage the full customer lifecycle with specialized enablement, certifications and direct access to Freshworks experts and resources. Premier resellers benefit from recurring margins on every sale, full control over billing and renewals and deeper customer relationships.
- Enhanced partner services and support – Partners receive increased regional sales support, marketing development funds, enablement and internal alignment. The Freshworks Professional Services team will also provide key technical enablement and onboarding training, in addition to opportunities for partner services delivery across markets and business segments, with a refreshed sponsorship model to ensure partner success.
