GitLab has announced a global GitLab Partner Program to expand its market reach and empower customers to fully take advantage of the value of the GitLab platform through a community of services and technology partners.
The program offers customers a one-stop shop for their business’s DevOps transformation combining GitLab’s expertise and unique, single application with the valuable services and technology solutions from its growing partner community.
The company kicked off its channel expansion in January with the hiring of Michelle Hodges as vice president global channels. According to the comapny, with over 100,000 customers, GitLab is experiencing rapid growth, both in terms of new customers and average annual recurring revenue.
The GitLab Partner Program creates significant growth and margin opportunities for partners, GitLab says, particularly in the delivery of partner services to customers. In place of a conventional tier or medallion structure used by traditional partner programs, GitLab focuses on partner relationships propelled by incentives and investments that will grow GitLab skills and capacity across the DevOps ecosystem.
The program is offered in three tracks:
Open: This track is best fit for resellers, integrators and other sales and services partners. Partners in this track will earn benefits and incentives for identifying new customers, new opportunities, and delivering services that drive the adoption and use of GitLab. Incentives are offered as product discounts, rebates and referral fees.
Select: This track focuses on building strategic relationships with partners that strive to provide high value DevOps expertise and services to customers that drive the adoption and use of GitLab.
Technology: This track is for technology partners (independent software vendors) that are focused on complementary solutions through product integrations with GitLab.