How IBM, AWS Are Driving Innovation for Partners, Clients


By Kate Woolley, General Manager, IBM Ecosystem, IBM

IBM Ecosystem partners have been clear: to deliver maximum value for our joint clients, we need to work together to “be essential” to them. Put simply, “being essential” means delivering indispensable value to our partners’ businesses and collectively solving our clients’ most complex problems. It also means we are continually improving and evolving the ways we work with partners to best support them.

The IBM and Amazon Web Services (AWS) collaboration does just that. Earlier this year, the companies announced the availability of IBM Software products as Software-as-a-Service (SaaS) on the AWS Marketplace, making IBM solutions more accessible. As a result, clients reported better business results thanks to greater technological choice and flexibility. Partners say the collaboration makes it easier for them to grow their businesses and profitability.

Knowing our relationship can help enrich the partner experience and provide value to joint clients, today IBM and AWS are launching a new set of capabilities, including access to new SaaS offerings for even more partners, consulting capabilities for clients modernizing on AWS as part of their hybrid cloud approach, and expanded mainframe application modernization.

Benefits for All Ecosystem Partners

In August, IBM launched a new initiative with AWS that enabled IBM channel partners to resell IBM Software available on the AWS Marketplace. The project extended client access for the first time to more than 50 IBM software solutions, in addition to the use of their AWS enterprise discounts.

Today, IBM and AWS enhance that collaboration in several ways including through the additions of IBM Envizi ESG SuiteIBM Planning Analytics with Watson (beta), IBM Content Services, and IBM App Connect Enterprise running aaS on AWS, which provide the performance, efficiency and user experience that clients expect from IBM and AWS. These additions offer enhanced data, planning and analytics for use across industries, and address client challenges from sustainability to financial planning. Clients can still buy from their reseller of choice, while drawing down on their AWS enterprise committed spend.  The four new IBM SaaS offerings for AWS are available today in the U.S. and IBM plans to expand availability to additional regions next year.

New IBM Consulting Offering and Expanded Mainframe Application Modernization Support

Our new IBM Consulting Platform Services Offering announced at re:Invent is designed to enable better outcomes for our clients’ enterprise applications in AWS environments. By leveraging the power of AI and automation, clients can gain faster problem resolution, lower costs, higher resiliency and smarter operations. Through this offering, IBM and AWS expect to provide clients with more AIOps and observability software options in 2023, including IBM Instana Observability, IBM Turbonomic Application Resource Management and IBM Cloud Pak for Watson AIOps. This builds on the rapidly growing partnership between IBM Consulting and AWS as they work together with clients at every stage of their migration and modernization journey.

For IBM zSystems clients, IBM and AWS are bringing the IBM Z and Cloud Modernization Stack to the AWS Marketplace to help clients modernize applications faster and at a lower cost as part of a hybrid cloud strategy.

Meet IBM at AWS re:Invent

As one of the fastest growing GSIs for AWS, we are also excited to share that AWS has recognized IBM Consulting with two important distinctions at this year’s re:Invent: Global Innovation Partner of the Year and LatAm GSI Partner of the Year. We are proud to be essential partners to AWS and are eager to deliver for our clients’ businesses in 2023.

We’re looking forward to hearing about how IBM and AWS can further support your journey to a hybrid cloud. Interested partners attending AWS re:Invent can visit the IBM booth #3235, through Friday in Las Vegas, to learn more.