HP Inc. announced new partner benefits, through its Amplify program, to help navigate evolving demand with smarter, more connected experiences.
Enhancements include:
- Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions.
- Expanded Amplify AI program, with new resources and use-cases to help partners accelerate adoption.
“In today’s fast-changing technology landscape, HP’s commitment to empowering our partners for success in the future of work is more important than ever,” said Kobi Elbaz, SVP and GM, global revenue operations, HP. “AI-powered solutions are transforming productivity, enabling more fulfilling work experiences, helping customers solve challenges with greater efficiency, creativity and impact.”
To create new opportunity for Amplify partners to grow and stay ahead of evolving market need, HP’s Amplify SuperPower Booster offers an enhancement to the compensation structure of the partner program. The initiative rewards commercial, distribution and retail partners for selling across the HP portfolio.
Additionally, following up on its 2023 More for More rate multiplier that boosts sales and compensation for qualified partners, HP is expanding the initiative to include the entire portfolio of HP products and solutions, under the new structure. This new initiative launches May 1 (commercial partners), with a rollout for retail and distribution partners to follow later this year. For partners with specialized businesses, HP will continue to reward the unique value and capabilities their expertise brings to the market.
HP also expanded its Amplify AI program, adding new customer use cases, instant access to AI experts and personalized AI pathways and training modules, including the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass, for advanced AI knowledge.
HP also introduced a new tailored and condensed training path for partner executives, covering various AI-focused topics and featuring short video use-cases that highlight the tangible business benefits of AI. These concise, practical resources are designed to enable executives to make informed decisions and facilitate discussions with customers that drive positive outcomes.
Through collaboration with Alliance partners, and the comprehensive education opportunities offered, HP is reaffirming its commitment to lead in AI innovation and partner enablement, delivering effective solutions to customers, worldwide.
