HP announced that it has integrated and absorbed all of its solutions and services under the Amplify partner program. With this news, HP has consolidated assets from Poly, Teradici and HyperX within a single channel partner program.
As part of this, HP also introduced:
- The Amplify Distribution Program, for meeting the unique needs of distribution partners.
- New Commercial Partners benefits, including “More for More” (rate multiplier for partner compensation), “Fast Lane” (an automated Marketing Development Funds reimbursement process) and “Growth Plays” (program element for commercial and distribution partners, due in May 2024).
- Increased geographic reach for the HP Amplify Impact partner sustainability program, to 48 countries.
“By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth,” said Kobi Elbaz, SVP and GM, HP Global Channel Organization. “Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics.”
With the launch of HP Amplify Distribution on November 1, distributors can benefit from the industry-first foundation of capabilities, collaboration, and performance. The new program, optimized for Distribution Partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level.
“Distribution Partners hold a vital position in the channel ecosystem and their capabilities have continued to evolve and expand to meet the growing needs of resellers and customers,” noted Elbaz. “Based on their unique insights, we designed the Amplify Distribution program with flexibility in mind, allowing distributors with foundational capabilities to join seamlessly, while rewarding those invested in advanced capabilities to incrementally boost profitability and grow their business.”
