HP has unveiled the HP Amplify global channel partner program.
Built on a single, integrated structure, HP Amplify provides insights, capabilities and collaboration tools for driving growth as digital transformation and customer purchasing behaviors continue to evolve.
By consolidating HP’s best partner products, tools and training features into one program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level. Now comprised of just two distinct tracks – Synergy and Power – with clear compensation levels, HP Amplify provides partners with the flexibility to invest in value-added services and capabilities. The more a partner invests in these capabilities, HP says, the higher the rewards.
The new program goes into effect November 1, 2020 for commercial partners with retail partners slated to transition in 2H21.