Global cybersecurity company HUMAN Security – which focuses on disrupting bot attacks, digital fraud and abuse – introduced the HUMAN Advantage partner program.
This global channel network will focus on strengthening partners’ ability to reach enterprises, driving partner growth and profitability. The program offers rewards and margins through a three-tier structure that is designed to stay in tune with evolving market economics, centered around three key factors: annualized bookings, training and retention.
“Many of our current and prospective customers rely on trusted partners as they build out their security programs and strategies to protect against the latest threats across the entire digital risk surface,“ said Chris Scanlan, HUMAN’s CRO. “The launch of the Advantage partner program showcases HUMAN’s commitment to a partner-first strategy. Now, the best fraud protection solutions will be put in the hands of more businesses across the globe, while driving predictable and reliable revenue growth for our partners.”
With a global intelligent network with insights into over 20+ trillion digital interactions each week – across three billion devices a month – the HUMAN defense platform helps brands stop, detect and respond to cyber attacks with speed and accuracy at scale. Armed with the ability to observe threat patterns before an attack occurs in order to more quickly make decisions, customers in the HUMAN partner network have the trust and confidence to transact online without the fear of advertising fraud, bot attacks, account fraud and abuse, thus better protecting their customers across the digital journey.
HUMAN’s Advantage allows channel partners to receive distinct benefits, tailored to performance goals, expertise and commitment, based on tier level. Highlights include:
- High rewards and margins for partner engagement and customer retention
- Partner enablement to successfully qualify, position and win unique HUMAN solutions across advertising, application and account surfaces
- Joint engagement from planning, marketing and selling
- “Proposal-based” marketing funds to drive joint demand generation activities on a quarterly basis
- Partner protection through deal registration and incumbency
“At HUMAN, we view our partners, like Optiv and Consortium Networks, as integral allies, giving them access to our platform and expertise to drive predictable growth,” said Tuan Nguyen, head of worldwide partnerships and alliances, HUMAN Security. “Together with our partners, we will protect the entire digital customer journey – from ads to user accounts – for more brands worldwide, enabling them to spend less time on fraud and more time on growing their business.”
HUMAN has extensive channel experience across its leadership team, including CEO Stu Solomon’s time with Recorded Future, CRO Chris Scanlan’s industry experience and strategic acumen in partnerships, tech alliances and channels and CMO May Mitchell’s 25-year track record of spearheading global marketing and partner strategies.
To learn more about becoming a HUMAN Advantage partner, visit the company’s partner portal.
