IaaS Provider ProfitBricks Taps Indirect Channel with Referral, VAR Programs

ProfitBricks, a cloud-computing focused, infrastructure-as-a-service (IaaS) company, is enhancing its  channel partner focus with a referral program and an early-stage reseller program.

“We are seeing high growth in services related to the cloud while knowledge and labor pools remain tight,” said John Bostick, president of dbaDIRECT, a select referral partner of ProfitBricks. “As cloud computing expands on platforms like ProfitBricks’ Virtual Data Centers — we are pleased to assist in the deployments and ongoing management of these environments.”

The ProfitBricks Referral Program is aimed at developers, IT consultants, system integrators, independent software vendors and what it calls “well-connected technology influencers” looking for recurring revenue streams. It offers a 25 percent of a customer’s net revenue as compensation through the end of March, and a 20 percent referral bonus between March and June. In all cases, compensation will continue for the length of the customer contract up to a full three years, the company said.

In addition to its referral program, ProfitBricks is developing a reseller program and enrolling early VARs interested in offering next-generation cloud computing services.

“We believe the ProfitBricks Referral Program offers referral partners the most lucrative option for selling cloud services,” said ProfitBricks vice president of business development Scott Brazina. “We want a chance to prove ourselves to the channel, ISVs, telecoms, start-ups and other organizations with IaaS needs. This kind of program demonstrates our commitment to the channel.”

“Today nearly all technology startups have a cloud computing foundation, and flexible, scalable and affordable cloud services from ProfitBricks are perfectly aligned with the needs of our start-up community,” said Johan de Borst, founder of Find Boomer, a ProfitBricks referral partner. “ProfitBricks’ cloud computing platform has the least-effort set up and maintenance and offers the most value of any cloud service provider we looked at.”

ProfitBricks has introduced an InfiniBand backed network to cloud computing, which provides the ProfitBricks cloud architecture with up to 80 Gbps private network speed, which is more than eight times the available speed from any other cloud provider.

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