immixGroup said that it will partner with e.Republic to offer expanded state and local government marketing capabilities for channel partners that sell products and services to the public sector.
The public sector division provides resources and expertise to a network of more than 800 solution providers, grow their business with state and local government agencies via preferred contract vehicles and business partners. e.Republic meanwhile is a media and research company focused exclusively on state and local government and education. The two will collaborate to develop government marketing programs that focus on states with significant projected IT spending, including California, Texas, Florida, New York, Pennsylvania and others, as dictated by the go-to-market strategies of immixGroup’s manufacturer clients and solution provider partners.
IT companies can participate in customized marketing activities in these states in addition to value-added events, Webinars and media campaigns that reach IT decision-makers across the country.
immixGroup also will leverage e.Republic’s Navigator tool to enhance its state and local government Market Intelligence capabilities, which include: insights into planned state and local IT initiatives; access to qualified RFIs, RFPs, and developing opportunities; jurisdiction information such as previous expenditures and bid history; data on key organizational contacts and term contracts; and custom consulting activities.
“As we increase our focus on state and local business opportunities, we wanted to offer technology companies turn-key access to the events, media properties, and activities that will speed their time to market while helping them control costs,” said Allan Rubin, vice president of marketing for immixGroup. “Our relationship with e.Republic provides us with immediate access to proven marketing programs that reach highly qualified audiences in this high-growth area of the public sector.”
