The demand for messaging services is expected to increase as commercial and enterprise customers expand their use of SMS as an inexpensive and dependable communications tool. Looking to meet the demand, Impact Telecom has acquired SMS solutions provider Citessentials.
In separate news, the company has appointed Don Kinison as its vice president of commercial services.
Citessentials offers a proprietary SMS platform with a messaging portal, enabling customers to access mobile messaging requirements from any computer with Internet connectivity. It thus eliminates the need for downloads or installation, complex integration or expensive up-front development costs.
Citessentials also provides SMS termination services in the U.S. and Canada as well as to more than 850 mobile operators worldwide for a large number of domestic and international enterprise and service provider customers.
With the acquisition, Impact channel partners and customers from consumers to enterprise clients to carriers will have access to global messaging solutions, including A2P, P2P and M2M messaging, hosted proprietary SMS, and short and long codes, all supported by the most common industry standard and legacy interconnection protocols such as SMPP, HTTP(S), SMTP, CMID2, MM7, MM4, UCP, XML, SOAP and others.
Meanwhile, Kinison will be responsible for driving Impact Telecom’s commercial business strategy, including the management of its customer base from small businesses to large enterprise clients, and the partner channel.
He brings more than 17 years of telecommunications experience to the table, managing sales and technology teams at ANPI, Cbeyond, CellularOne and Time Warner.
