Impartner has completed the acquisition of the through channel marketing automation (TCMA) business from partner marketing automation solutions provider TIE Kinetix. The acquisition includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies.
The divestiture allows TIE Kinetix to focus on its core enterprise data integration (EDI) technology and supply chain digitalization. Proceeds from this transaction will be used to invest and grow their core EDI integration business.
The TIE Kinetix purchase is one of a string of acquisitions by Impartner in recent years to expand its channel management technology portfolio, including Tremolo, to automate vendor delivery of customized news to partners, and Amplifinity, which gives customers a way to formalize management of non-traditional shadow channel partners.
Impartner will integrate TIE Kinetix solutions within its robust channel management technology platform.