Incentive Solutions, a provider of channel marketing and sales solutions based in Atlanta, announced that Steve Prebble has joined as chief executive officer. Former CEO Mark Herbert will remain on the Incentive Solutions board of directors and serve as an advisor during the leadership transition.
Incentive Solutions is backed by Capstreet, a Houston-based lower middle market private equity firm.
Prebble has decades of global experience building companies in retail, technology and data-intensive verticals, and his background spans retail operations, merchandising, SaaS, loyalty marketing and customer relationship marketing (CRM).
He most recently served as CEO of Appriss Retail, a provider of data and analytics SaaS solutions used by retail chains. In this role, he led the integration of four individually acquired businesses into one standalone global business.
“Steve understands the critical importance of comprehensive customer data and analytics to today’s marketers, and we believe that his decades of experience in this space will be a competitive advantage to Incentive Solutions,” said Kevin Johnson, a partner at Capstreet. “We will also leverage Steve’s M&A experience in building and integrating businesses as we seek to implement our strategic growth plan for the company. We’d like to thank Mark for his over two decades of service at Incentive Solutions, and we look forward to his continued contributions as a member of the board.”
Incentive Solutions provides through-channel marketing automation and an innovative online rewards platform, with millions of online rewards, prepaid and gift card incentives, and group travel programs. This helps manufacturers and dealers increase sales, capture mindshare, build customer loyalty and improve data collection throughout their channels. For more information, visit http://www.incentivesolutions.com.
