Ingram Micro, a B2B platform company for the global technology ecosystem, officially merged its SMB Alliance and Trust X Alliance (TXA) partner communities. Both will fall under the international TXA brand, with enlistees listed as “elite” members of the Ingram Micro loyalty program.
As part of the community’s strategic alignment, Ingram Micro also announced appointed two sales, marketing and business growth executives to champion the community, internally and externally. These include John Fago (executive director, worldwide growth marketing) and Kelly Sander (executive director, U.S. SMB sales). Each will now work alongside Ingram Micro’s community leaders and new 2025 TXA council members.
The combined membership will hold thousands of advanced technical product and service specializations, with a reputation for signaling industry trends/technology and finding efficient and effective ways to solve core, critical and complex business challenges.
“We are growing together by increasing our strategic revenue and expanding our networks, nurturing our talent, and developing our teams to advance our skills and elevate our role as trusted advisors,” said Hans Mize, U.S. co-president of Trust X Alliance and founder and CEO of Data41.
“The coming together of these two high-performing communities is good for business and great for growth—personally and professionally, and with other community members, as well as Ingram Micro and our vendor partners,” said Bill Blum, U.S. co-president of Trust X Alliance and founder and CEO of Alpine Business Technologies.
The group has an established, growing footprint in the U.S., Canada, the U.K., Austria, Switzerland and Germany.
“As one community, we are smarter, more resourceful, and have a real market gain when it comes to seeing trends, sharing insights, and actioning better business and technology practices,” said Mark Sutor, Canadian president of Trust X Alliance and VP and GM, Access Group.
“The coming together of these two successful communities brings even greater focus to the growing influence, value and voice of our customers worldwide,” said Jennifer Anaya, SVP, global marketing, Ingram Micro. “The expanded 2025 Trust X Alliance community strengthens our ability to collaborate more strategically with the membership – including our vendors – around knowledge, growth and scale. It also enables our team to do more for our members, including actioning a broader and deeper bench of resources and finding more ways to use Xvantage to help build their advantage.”
Membership in Ingram Micro’s Trust X Alliance community comes by nomination and invitation only.
