Ingram Micro is onboarding AWS Marketplace, a hyperscaler marketplace, into the Ingram Micro Xvantage digital experience platform. This move is expected to open new markets, streamlining go-to-market strategies, sales and management of solutions for its channel partner community. Ingram Micro’s U.S. customers can now access the AWS Marketplace via Xvantage, with other markets – and hyperscale providers – planned for the months ahead.
“Simplifying success for the channel around hyperscalers, including marketplaces, will improve the experience of our partners on multiple levels—from consolidated purchasing and billing to building, deploying, and managing custom solutions and services,” said Ingram Micro VP, global partnerships, Duncan Robinson. “These marketplace integrations are critical to the channel ecosystem and mark another business advantage brought to Ingram Micro customers and vendor partners by Xvantage.”
In addition to unifying and simplifying the operational aspects of buying from the AWS Marketplace via Xvantage, the distributor is providing customers with access to technical resources, talent and ongoing sales and professional services support to establish and expand their AWS business.
“Integrating hyperscaler marketplaces into our Xvantage platform is part of our strategic vision to create a frictionless experience for everyone growing their business with and through Ingram Micro by empowering them with technology that allows them to connect digitally customers that leverage hyperscaler marketplaces,” said Sanjib Sahoo, EVP, global technology and CDO, Ingram Micro. “With the continued advancements of Xvantage, Ingram Micro is redefining the distribution landscape—bringing the best of human and digital intelligence together in a single and sophisticated ‘platform of platforms’.”
