Intermedia Intelligent Communications, a provider of AI-powered cloud communications, collaboration and customer engagement solutions, has integrated its Auto Dealership Communications Solution with Reynolds & Reynolds’ dealership management system (DMS) and CRM platforms.
Delivered through Intermedia Unite, the company’s UC platform with built-in contact center capabilities, or available as a standalone offering via the Intermedia Contact Center, the Auto Dealership Communications Solution is designed to enable dealerships to link calls, messages and interactions to critical customer and vehicle data within Reynolds & Reynolds systems, the company said.
The Auto Dealership Communications Solution combines advanced call handling, SMS and mobile communications, and AI-powered workflows to keep sales and service teams connected in and out of the showroom, officials said.
“Dealerships aren’t interested in one-time transactions; they’re creating relationships that last for years,” said Jonathan McCormick, COO and head of sales at Intermedia. “Our Auto Dealership Communications Solution was built with that reality in mind. By pairing advanced communications with direct integration into Reynolds & Reynolds DMS and CRM systems, we’re helping dealerships deliver faster, more personal and more trusted interactions that drive loyalty and long-term growth.”
Reynolds & Reynolds is a provider of dealership software and AI-driven tools that support operations and customer engagement across sales and service. Integrating Reynolds ERA-IGNITE and FOCUS CRM with Intermedia provides dealerships with real-time visibility into customer and vehicle information, while call logging within FOCUS CRM helps ensure interactions are recorded and accessible, officials said.
The solution also enables automotive dealerships to leverage Intermedia AI-powered capabilities such as AI Agent Assist and AI Supervisor Assist. Within Business Development Centers (BDCs), team members gain access to customer details, call summaries and transcripts in real time, while supervisors can monitor sentiment and key topics to guide conversations more effectively. Automated outreach for service reminders and promotions also help to maintain ongoing engagement, while compliance-ready archiving safeguards interactions across channels, the company said.
