Lumen announced that it is offering an MDF Grant Program, exclusively for its Agent community. The initial offering is for up to $10,000 from Lumen to “fund joint business growth initiatives.” The MDF Grant Program application window is open now through Friday, April 1, 2022.
The company noted that funded programs must focus on selling Lumen solutions to new prospects or existing customers. Examples of funded programs might include:
- Co-branded campaigns.
- Digital/social advertising.
- Creative agency design support.
- Sales enablement/training/education.
- Prospecting events.
- Incentive programs.
Lumen noted that channel partners should submit their applications as soon as possible, as the program budget is limited, and to be thorough in application responses, providing as much detail as possible about the proposed program. Applications will be approved based on impact of program/tactic, anticipated ROI and budget. All MDF Grant funding decisions and program requirements are at the sole discretion of Lumen. Channel partner companies who already received 2022 MDF allocations from Lumen are not eligible for this program.
“We will be approving programs that are thoughtful, comprehensive, and will generate measurable ROI (return on investment),” Lumen noted in a statement.