Masergy has promoted William Madison to vice president of global channel development.
In his new role, Madison will be responsible for the overall growth and development of Masergy’s global partner program.
“Throughout his tenure with Masergy, most recently as VP of the strategic partner program, Bill has implemented key strategic channel initiatives that have consistently delivered outstanding results,” said Keith Hatley, senior vice president of global channel sales, Masergy. “His data-driven approach to channel management and vision for the next phase of our global partner program will further accelerate growth for Masergy and our partners. We congratulate him on his success and look forward to his ongoing contributions.”
Masergy’s channel program was launched over a decade ago. Based on industry feedback and data analytics, the company has implemented new strategic plans to sustain and expand growth. New and ongoing initiatives include: Joint business development and lead generation programs; increased channel team resources, including additional global channel account managers, support staff and a strategic VAR program director; expanded training and certification programs; and targeted SPIFFs.