Enterprise networking platform provider Meter announced a $100 million commitment to the channel via a new Partner Growth Fund. According to Meter executives, the fund is designed to help current partners accelerate their business and give new partners a clear path to building a Meter practice with high-quality recurring revenue, operational efficiencies, and better customer outcomes.
Already a 100 percent channel-led company, Meter said this year’s investment is just the first installment of what the full-stack networking company expects to invest in its partner program during the next decade.
“We’ve seen accelerated adoption of Meter’s Partner Program, and with this new fund, we’ll help more partners bring Meter to more customers, building a more profitable, repeatable business along the way,” said Peter Atkin, head of partnerships and channel at Meter.
According to Atkin, it’s not always easy for partners to deliver a great networking experience to customers today. They’re often expected to sell, deploy and support solutions that were never designed to work together – hardware comes from one vendor (or many), software from another, and management tools from a third. When something breaks, the partner is left to absorb the cost and time of making it all work. And when a customer is ready to switch, the cost and complexity of that transition often falls on the partner too, said Atkin.
“We built Meter differently: one solution, one accountable partner and a model designed to improve customer outcomes. That means better outcomes for customers, fewer configuration and compatibility issues, reduced switching costs, and predictable pricing,” he continued. “Customers are already experiencing the difference – our 99.96% retention rate reflects the kind of solution that keeps accounts for the long term.”
Meter also knows that helping customers understand and adopt something new takes time and investment.
“That’s why we’re launching this fund,” said Arkin. “We’re committed to investing in training, enablement, and co-marketing to help both our partners and their customers understand the value a fully integrated networking solution can bring.”
The Meter Partner Growth Fund is designed to support partners in building their Meter practice across every stage of the sales cycle. Highlights include dedicated sales enablement and structured onboarding for partner AEs to more quickly identify and close new opportunities; access to three flagship Meter Labs training hubs to get hands-on with a live Meter lab stack and work alongside Meter engineers to build a Meter practice; co-marketing investment and easy-to-use MDF; and enhanced quarterly incentives for pipeline generation. Partners also can take advantage of preferred pricing, competitive buy-back programs to help partners win new business and protect existing relationships, and aggressive rebates to allow partners to reinvest in growing their businesses.
As Atkin explained, enterprise networking is on the edge of a generational shift. Network usage has roughly doubled every few years, and it’s set to grow even faster as more devices come online and AI workloads scale. At the same time, the industry is moving toward solutions that are simpler to manage, easier to deploy, and built for the long term.
“The partners who are ready to meet that moment – with the right solution and the right support behind them – are the ones who will define the next decade of enterprise networking,” Atkin continued. “That’s exactly what this fund is designed to enable.”
