Mindware, a value-added distributor (VAD), announced an agreement with Rubrik to promote and distribute the vendor’s solutions through its reseller network across the Middle East and North Africa (MENA) region.
The new partnership and the addition of Rubrik’s data management solutions for Microsoft 365 applications and Azure cloud environments also position Mindware to provide increased value as a strategic Microsoft distributor.
“Cloud computing is seen today as an integral part of an organization’s digital transformation strategy, especially with the remote working trend. In this scenario, Microsoft 365 cloud-based collaboration tools including productivity apps and security services and Microsoft Azure cloud computing service, when used together, unlock opportunities to help organizations transform their business. In addition, Microsoft’s two cloud regions in the UAE have delivered an increased performance for the company’s cloud services and this has further accelerated adoption and strengthened vendor-customer base,” said Philippe Jarre, CEO, Mindware.
“As a strategic partner of Microsoft, we saw that organizations that consumed Microsoft cloud services are looking to invest in technologies that manage and secure cloud data and applications, to maintain business continuity. After a detailed market analysis, we decided to add Rubrik to our portfolio, since the vendor has purpose-built data management and protection solutions of Microsoft 365 and Azure, and both companies share a strong technology collaboration. With this partnership, Mindware adds a modern, cloud-friendly data protection solution provider to its portfolio. Our two companies together will present great opportunities for our regional business and technology partners to collaborate and add value in the next phase of cloud data management,” he added.
Rubrik will sell its entire product portfolio – comprising cloud data management, cloud backup and recovery, security and compliance and NoSQL database protection – through Mindware’s reseller network across MENA.
As Rubrik’s distributor in the region, Mindware will offer several of its value-added capabilities and services to its partners buying Rubrik, including facilitating technical and sales training sessions on Rubrik solutions, and selling Rubrik’s offerings together with other cloud and infrastructure software technologies, to offer solutions and create value for MENA customers.
