Mitto, a provider of global omnichannel communications solutions, announced its platform has added Google Business Messages, a mobile conversational channel that enables brands to engage with customers inside Google Search and Maps.
By enabling messaging directly within these early and familiar entry points, brands can reach customers where they are and create dynamic, asynchronous conversations that drive loyalty, trust and results.
Some 93 percent of online experiences begin with a search engine, and with Google’s 90 percent share of the global search market and 70 percent share of the navigation app market, it’s overwhelmingly the most popular discovery tool for consumers worldwide. Additionally, 75 percent of consumers say they prefer to engage with a brand over private messaging channels versus traditional channels such as phone and email.
The addition of Google Business Messages to the Mitto platform gives brands a private messaging choice within these channels preferred by their customers, allowing them to communicate with customers directly within Google Search and Maps and removing friction associated with the need to seek alternative engagement channels.
With Google Business Messages, Mitto customers can create more meaningful, rich connections with customers that:
- Drive sales, loyalty and customer satisfaction through assistive experiences, rich features and improve customer response time
- Build trust with answers to FAQs, visible expected wait times and the ability to connect with live support 24/7
- Optimize the customer experience through call routing to personalized messages and CSAT surveys that improve customer satisfaction.
The addition of Google Business Messages adds another critical engagement channel to Mitto’s platform. Mitto’s omnichannel solutions enable brands to communicate with customers across SMS (including Verified SMS by Google), chat apps, RCS, voice as well as its recently launched Conversations tool that helps brands manage two-way communications across WhatsApp, Facebook Messenger, SMS and more within a single pre-built, no-code platform.