NASCAR Partners with Tech Solutions Provider Southern Computer Warehouse

National Association for Stock Car Auto Racing LLC (NASCAR) continues to evolve the racing industry through technology innovation announcing that Southern Computer Warehouse (SCW) has become the official technology value-added reseller of the organization in a multi-year partnership.

In addition to its partnership, SCW joins the NASCAR Technology Partner Platform, helping to furnish a future-forward and innovative technology approach to NASCAR with other industry leaders.

“SCW brings a vast array of technology products and solutions to NASCAR as a successful value-added reseller in the tech industry,” said Jeff Wohlschlaeger, NASCAR Vice President and Chief Sales Officer. “Through this partnership, we’re able to expand our Technology Partner Platform, encouraging additional collaboration with our partners as we help shape the direction of the sport’s future.”

SCW CEO Joseph Gabriel added, “As we approach $1 billion in total company sales, the partnership serves as a sincere ‘thank you’ to our customers and manufacturing partners, many of whom are dedicated NASCAR fans. We look forward to showing our appreciation to them through special NASCAR events and offerings and demonstrating to millions of fans why SCW is ‘Where America Gets IT.’”

SCW is a value-added reseller of technology products and services with manufacturing partnerships across more than 3,000 brands. It will provide NASCAR access to its more than 1 million IT hardware and software products, collaborating with NASCAR and other partners to find more ways to leverage technology in the industry.

The NASCAR Technology Partner Platform was created in August 2021 as a way to connect international tech leaders in a collaborative and fast-paced environment that serves as an incubator for new ideas, case studies, relationships and efficiencies.

More than 30 leading-edge companies participated in the program’s inaugural event at Daytona International Speedway, including NASCAR partners Xfinity, Comcast Business, Verizon and Amazon Web Services.