National Retail Solutions (NRS) announced a new integration with Google, designed to make it easier for independent retailers to attract shoppers to their stores. The collaboration will allow retailers to automatically showcase their in-store products to local customers by searching on Google Search, Google Maps and the Shopping tab.
“We’re excited to collaborate with Google on this initiative further to equip our retailers with the tools necessary for success,” said NRS SVP of ecommerce, Ari B. Korman. “The integration drives more store traffic and provides retailers an entirely automated and hassle-free online presence.”
NRS retailers can now leverage Google to effortlessly attract local shoppers who are actively searching for their products. When customers search for a product near them on Google, they can see which local retailers have it in stock and are directed to their storefront to complete the purchase.
NRS retailers with a verified Google business profile can use this integration, with the profile helping Google accurately link products to the correct store location. This assists in building customer trust and making it easier to find one’s business online.
The integration also eliminates the need for manual updates and product uploads, providing an automated solution, at no cost.
“At NRS, we’re committed to providing our independent retailers with the tools and technology they need to thrive and compete with larger chains,” said Elie Y. Katz, the president and CEO of NRS. “Our new integration with Google represents a powerful partnership, which allows our retailers to effortlessly connect with local shoppers and grow their businesses like never before.”
National Retail Solutions (NRS) operates the leading point-of-sale (POS) terminal-based platform and NRS Pay credit card processing for small and mid-size independent retailers. With thousands of active terminals across the U.S. and Canada, the custom-built POS system includes features such as inventory management, sales tracking and marketing tools to empower store owners to compete and thrive. NRS is a subsidiary of IDT.
