net2phone Acquires LiveNinja Messaging and Chat

net2phone has acquired LiveNinja, provider of a customer-facing messaging and live chat management service.

“LiveNinja’s powerful messaging and chat solution will be integrated with PicuP to further distinguish and advance our cloud-based communication service for small to midsized businesses,” said Jonah Fink, president of net2phone. “The acquisition of LiveNinja reflects our commitment to grow PicuP into a market leading multi-channel communications platform for small to mid-sized enterprises – facilitating seamless communications between SMB’s, their customers and their suppliers through voice, video, chat, texting, messaging and more.”

PicuP provides small to midsized businesses (SMBs) with an automated self-service platform that allows them to professionally answer, route and manage their inbound calls. PicuP’s service includes auto-attendants, customized welcome greetings, and voicemail-to-email – features previously reserved for big businesses with large IT budgets. 

LiveNinja offers a messaging application that facilitates companies and their customers having seamless conversations across multiple messaging and chat channels including live chat, SMS and Facebook Messenger – the channels that businesses most often utilize to meet, convert and serve their customers.

“Customers today reach out to businesses through a multitude of channels, and businesses need the tools to manage these interactions seamlessly,” said Will Weinraub, CEO of LiveNinja. “Imagine a scenario where a customer contacts a business through its website, transfers from chat to SMS, and then continues the conversation by calling the business’s dedicated phone number. Through this new partnership, we will provide businesses with unified access to the context, history, and data generated across all of these channels to gain customer insight. We are excited to be joining with net2phone to achieve this vision.”

“Leveraging LiveNinja’s technology, PicuP will become a multi-channel platform that spans phone, messaging, SMS and web chat. PicuP will be the convenient and affordable choice for SMB’s to manage their interactions with their customers, colleagues and suppliers. We are excited to welcome the talented LiveNinja team to the net2phone family and look forward to working with them to deliver the communication solutions of choice for businesses,” added Zali Ritholtz, net2phone’s COO.

LiveNinja will continue to offer its messaging platform as a standalone product until the integration of the two companies’ services has been completed. Eventually, LiveNinja customers will be transitioned to PicuP.

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