NetApp Announces Updates to Unified Partner Program

NetApp has announced new updates to the Unified Partner Program. The program simplified and expanded to deliver a consistent program experience, enable digital transformation for customers, accelerate partner profitability, and provide partners with a predictable business environment.

NetApp will unify contracts and agreements, streamline guides and policies, and offer fewer, more focused, deal-based incentive programs. NetApp will also provide registered partners with access to more information, communications, enablement, and training. The updates will also include bringing Cloud First Partners into the NetApp Unified Partner Program and expanding NetApp Learning Services training programs for cloud partners and service providers.

In addition, the company plans to invest in tools that make business planning and incentive management and measurement easier and more collaborative. Plus, the company is planning to offer a bigger payout in its New Account Incentive Program and allow rebates to be paid faster through the Run to NetApp Incentive Program. NetApp also launched a new Tech Refresh Incentive Program that helps partners take advantage of the extensive NetApp installed base.

NetApp now organizes partners by Registered, Gold, Platinum, and Star program levels. The program will showcase partners with specific and focused specializations, highlighting partners who provide services across key focus areas, including XaaS, implementation, support, cloud, foundation, hybrid cloud, and converged infrastructure.