NetFortris Reinforces Channel-First Strategy, Relaunches Partner Program

NetFortris, a provider of end-to-end managed cloud communications, network and security services, announced at the Channel Partners Conference & Expo in Las Vegas, that is reinforcing its channel-first strategy with the relaunch of the NetFortris Partner Program, including significant investments in channel leadership, support and systems.

 

The relaunch of the NetFortris Partner Program coincides with the release of the company’s new brand identity, which more closely reflects NetFortris’ future-focused business technology solutions and its brand promise to deliver competitive advantage to partners and their customers.

“For nearly two decades, NetFortris has been quietly building and refining its best-in-class engineering, development, service delivery and customer experience competencies. Now, we’re turning that laser focus toward advancing our go-to-market strategy, which is 100 percent aligned with the channel,” said Jamie Minner (pictured), who joined the company as chief revenue officer in June.

“NetFortris always has been channel-led, but we’re renewing our commitment to the partners with a program that comes with substantive changes, not just lip-service. We’ve handpicked experienced channel pros and instituted new processes to focus on giving our partners and their customers a competitive edge.”

Significantly, NetFortris has realigned its entire organizational structure to support indirect sales partners and their business clients better. Specifically, each region is led by a regional vice president who oversees dedicated regional channel managers, strategic account managers, sales engineers, provisioning managers and customer onboarding specialists to ensure consistent collaboration and communications between the NetFortris team, the selling partners and their customers.

The new NetFortris Partner Program includes four partner tiers – Platinum, Diamond, Gold and Bronze – based on monthly recurring revenue (MRR). The structure rewards partners with increasing benefits as they move up the tiers and grow their business with NetFortris. Benefits include:

  • Market Development Funds (MDF)
  • Co-marketing Campaigns
  • SPIFFs
  • More

Additionally, all partners will have access to a new partner portal with sales and marketing resources.

NetFortris already is delivering on its brand promise with the newly released Fortress Secure Office Solution, which delivers economical and integrated enterprise-grade tech stack to small businesses. The all-in-one solution gives partners an edge over competitors and helps small businesses drive tech-enabled competitive advantage affordably.

Partners can learn more about the NetFortris Partner Program by visiting Booth 1567 at the Channel Partners Conference & Expo, through November 4, at Mandalay Bay, Las Vegas.

Join NetFortris Vice President of Marketing Raquel Wiley for her keynote, “The Edge of Glory: Meet Today’s Channel Superstars,” at 9-9:10 a.m., November 3, in Level 3, South Seas Ballroom A.

For information about becoming a NetFortris Partner, contact NetFortris at channelpartnerprogram@netfortris.com or www.NetFortris.com/Partners.