Zadara Storage has appointed Roland Serna as vice president of channel sales and alliances.
Roland leads the storage-as-a-service (STaaS) company in the architecture and execution of its partner go-to-market strategy.
His responsibilities include developing partner programs, enablement, incentives, and field alignment to ensure customer success. As a member of the executive team, he reports to CRO Scott Hebert.
Roland joins Zadara with over 27 years of executive experience in IT . Prior to joining Zadara, Roland held various executive leadership positions at VMware.