New Relic Bolsters Channel Strategy; Appoints VP of Global Alliances, Channels

New Relic announced plans to advance its alliances, partnerships and channel program to bring data-driven observability to millions of engineers and developers globally.

The company also appointed Riya Shanmugam as Group Vice President of Global Alliances and Channels to develop and strengthen the company’s partner strategy and channel programs.

As enterprises in all industries and regions realize the benefits of cloud-based observability as an open, connected and programmable practice for every engineer across every stage of the software lifecycle, partners will be essential in bringing the value of New Relic One to more engineers.

Shanmugam joins New Relic from Adobe, where she was the Global Head of Cloud Adoption and Customer Success. Prior to Adobe, Shanmugam served as a customer engineering leader at Google Cloud. She has held technical and strategic advisory roles for IBM, AMD, Infosys, and several hyper-growth startups.

New Relic’s Channel Sales Program had a record year in 2021, driven by its work with AWS and strong channel performance with partners Carahsoft, Megazone, Rackspace, SHI International, SoftwareONE, and others.

Most recently, New Relic demonstrated its commitment to its partner ecosystem with key initiatives, including a transition to usage-based pricing; the launch of New Relic Instant Observability (I/O), an open catalog of more than 400 quick starts to help engineers instrument, dashboard, and alert their entire stack, featuring integrations with Cribl, Fastly, Gigamon, Kentik, Lacework, and Trend Micro; and a strategic five-year agreement with AWS.

Shanmugam’s first initiatives as Group Vice President of Global Alliances and Channels will be to strengthen New Relic’s partner programs, empower the partner ecosystem with resources and tools, and simplify doing business with New Relic for partners and customers. She also will enhance New Relic’s global channel presence by working with global and regional partners and MSPs to build practices and catalogs for the observability maturity journey and augment growth with new partners.

For more information on New Relic partners, visit its partner page.